Google’s John Mueller: WordPress Not Inherently Much Better For SEO

Posted by

In action to a thread on Reddit, Google Browse Supporter John Mueller says there’s no fundamental SEO advantage to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar concern many practitioners encounter in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the exact same.

WordPress isn’t naturally much better for SEO than any other choice. It’s one of numerous methods to construct a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the material if you do not invest all your time producing a brand-new CMS on your own. (some individuals prefer making a CMS, so YMMV).”

As Mueller says, the most considerable benefit WordPress provides is the ease of use compared to by hand composing code.

However, that’s just beneficial to the website owner. It makes no difference to Google if a site is developed with WordPress.

This question turns up frequently and deserves revisiting due to the misinformation distributing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly beneath Mueller’s.

A specific claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s false, though the myth of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more concerning the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker lists the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel