Google’s Desktop Search Results Are Now Continually Scrollable

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Google brings constant scrolling to desktop search results in the United States.

Google is making desktop search engine result more like mobile

with an upgrade that lets users endlessly scroll through multiple pages. Continuous scrolling is now presenting to desktop search results page in the United States. In an email to Online search engine Journal, Google describes how the SERPs will display approximately six pages of URLs prior to prompting users to click “more results”:

“… we’re bringing continuous scrolling to desktop so you can continue to see more handy search engine result with fewer clicks. It’s now even simpler to get influenced with more information at your fingertips.

Now, when you scroll down you’ll continue to discover relevant outcomes so that you can discover originalities. When you reach the bottom of a search engine result page, up to six pages of outcomes will be instantly shown until you see a “More results” button if you want to continue even more.”

As Google continues to fill the very first page of search results with ads, featured snippets, media, ‘individuals likewise ask’ boxes, and other functions, this upgrade is a win for regular websites.

Providing searchers the ability to scroll through 6 pages simultaneously increases their possibility of seeing more results before striking a roadblock.

We do not expect this modification to impact reporting. Google kept in mind last year, upon upgrading mobile search results page to continuous scrolling, that there’s no distinction in Browse Console.

That’s since Search Console tracks SERP positions, not pages, Google explains:

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