Throughout the year, Google has made numerous updates and clarifications to its disapproval policies.
These updates have actually mainly revolved around offering more context to marketers on the nature of advertisement displeasures.
Previously this year, Google updated its ad destination policy, unavailable video policy, and 3-strike guideline.
To complete the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.
Google is upgrading the main Displeasures and Suspensions page to have actually a page dedicated to Show and Video 360 users.
The new page will clarify what offenses would constitute an account suspension. These include:
- Circumventing systems
- Coordinated misleading practices
- Promotion of unapproved drug stores
- Unacceptable business practices
- Trade Sanctions violation
- Raunchy material
While the brand-new Show and Video 360 page isn’t readily available yet, anticipate to see extra context on the infractions above to ensure you prevent them.
Repeat Offenses Can Result In Suspension
In addition to the listed violations above, Google revealed that a partner account could also risk suspension.
If an advertiser within a partner account has actually been found to breach policies repeatedly, the account itself can be suspended. To be clear, this does not imply any infraction might get an account suspended.
Google’s statement stated that if the partner account or marketer has “repeatedly or primarily engaged in egregious policy offenses,” that would trigger suspension.
Per Google’s definition, outright violations are:
- “A violation so severe that it is illegal or positions significant harm to our users or our digital advertising ecosystem. Outright offenses typically reflect that the marketer’s general business does not comply with Google Advertisements policies or that a person infraction is so severe that we can not risk future direct exposure to our users.”
So, what can you do if that takes place?
Fortunately is that the partner and marketer can appeal account suspensions if hit with one.
Google is constantly examining its ad and account policies and infractions. Constant updates throughout the year have brought more clarity to advertisers around not only the nature of the displeasure but also more assistance on how to troubleshoot these offenses.
Because Google counts on both human interaction and automation to spot violations, it’s always a good concept to spot-check your account for any disapprovals each week.
As Google presents the brand-new policy page, we will update this short article to include the link.
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