Google Responses If Splitting A Long Short Article Might Result In Thin Material

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In a Google Search Office Hours video, Googler Lizzi Sassman addressed a concern about thin material, clarifying a common misperception about what thin material really is.

Thin Content

The word thin means lacking density or width.

So when we hear the term “thin material” it’s not unusual to think about thin content as a webpage with not much content on it.

The real definition of thin material is more along the lines of material that does not have any included value.

Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a merchant or manufacturer with absolutely nothing additional contributed to it.

Google’s Item Review Update extracts, to name a few things, thin pages including evaluation pages that are just product summaries.

The trademark qualities of thin pages is that they do not have originality, are hardly different from other pages and/or do not provide any particular added worth.

Entrance pages are a kind of thin content. These are web pages created to rank for specific keywords. An example can be pages produced to rank for a keyword phrase and various city names, where all the pages are practically the exact same other than for the names of the cities.

Are Brief Articles Thin Material?

The person asking the question would like to know if dividing a long post into much shorter short articles would lead to thin content.

This is the question asked:

“Would it be thought about thin material if a short article covering a lengthy topic was broken down into smaller articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s hard to understand without looking at that content.

However word count alone is not indicative of thin material.

These are 2 perfectly genuine techniques: it can be great to have a comprehensive article that deeply checks out a subject, and it can be equally just as excellent to break it up into easier to comprehend topics.

It actually depends upon the subject and the content on that page, and you know your audience best.

So I would concentrate on what’s most valuable to your users and that you’re offering sufficient value on each page for whatever the subject may be.”

Dividing a Long Short Article Into Several Pages

What the individual asking the question may have been asking is if was fine to divide one prolonged subject across several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the content.

The Googler assumed that the individual asking the concern was splitting a long article into much shorter articles committed to the multiple subjects that the prolonged short article covered.

The non-live nature of Google’s new variation of SEO office-hours didn’t permit the Googler to ask a follow-up concern to verify if she was comprehending the concern correctly.

In any case, pagination is a great way to separate a prolonged article.

Google Search Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark