Experiment: Do LinkedIn Pods Work? (Or Are They Primarily Embarrassing?)

Posted by

This previous November, I decided to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a waste of time.

For those of you who don’t know what a LinkedIn pod is, it’s essentially a group of people who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.

I’m not necessarily a recognized LinkedIn believed leader with countless fans, but I post about my composing deal with a relatively routine basis and have actually even gotten a few customers through LinkedIn. So a few more followers and engagements with my posts certainly wouldn’t harm.

Here’s what I gained from my experience with LinkedIn pods.

Bonus offer: Download a complimentary guide that reveals the 11 tactics Best SMM Panel‘s social networks team utilized to grow their LinkedIn audience from 0 to 278,000 followers.

What is a LinkedIn pod?

Let’s start with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of people who have actually agreed to connect and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.

In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Typically, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and engage with it.

Many engagement pods work on the concept of reciprocity. So, if you want people to like, comment, or share your material, you’ll require to do the exact same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be helpful due to the fact that they can:

  • Enhance the reach of your material
  • Assist you get more engagement on your content (likes, comments, shares)
  • Offer extended networking opportunities
  • Engage employees to support your brand name

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.

This is particularly crucial due to the fact that the LinkedIn algorithm divides content on the platform into 3 types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that publish too frequently might be marked as spam.
  2. Low-quality posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be identified “low-grade.”
  3. Premium posts: Posts that are simple to read, motivate concerns, and integrate strong keywords will be identified top quality and, for that reason, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a couple of different ways to join a LinkedIn engagement pod.

Initially, you can start your own pod by producing a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your industry.

There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.

Method

I try out all four kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each method so that I might accurately track any distinctions in engagement throughout approaches.

Here’s a breakdown of that procedure.

Manual pods: I used a post on scheduling Buy Instagram Verification reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this technique, I used an article I ‘d shared on economic downturn marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I utilized a post I composed for Best SMM Panel on social media share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod technique I started off by producing a manual LinkedIn pod of my own.

I selected a small group of my author buddies (because they understand the research study process)to pod up with. I sent them a fast message laying out the strategy and motivated them to engage with each other.

Thankfully, they’re all good sports, and I instantly started getting a barrage of LinkedIn alerts revealing the support of my buddies.

I likewise right away discovered some brand-new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin worker "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod approach I likewise joined a few LinkedIn group pods concentrated on digital marketing and social media.

The variety of members truly varied in these groups. One had over a million members, at the others had just a couple of dozen. I selected a mix of high-member pods as well as a few smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a great deal of individuals

are in your circle, it does not indicate they’re really paying attention. A few of the pods I discovered in my search were referred to as non-active, so I stayed away from those. Of all the groups I joined, Game of Content was the only one that appeared to have routine posts from other users. The rules of GoC were quite easy: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays appropriate. Group members can then discuss the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post comments, I did see great deals of people replying to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those same group members

. So, yeah, this was working. A minimum of in regards to gathering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with published links and

commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I likewise set up the lempod extension on my Google Chrome browser. lempod provides a digital market loaded with LinkedIn engagement pods you can sign up with. I joined a few pods concentrated on digital marketing and social networks. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared pertinent. I immediately posted the link to my post. As soon as I shared the link, the screen opened up to a huge chart, with a list of individuals

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have already engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.

Within simply a few minutes, my impressions had actually grown from 191 to 206. I likewise had 6 brand-new comments. I watched this number gradually climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may indicate these users were in fact interested in my work.

Not to mention, the engagement was coming in quick. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, perhaps it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices can be found in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run up until I saw that every member of the pod had engaged. Two hours later, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never approved.

It seems this group may

be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Results TL; DR: At first look, it might look like the Automated LinkedIn pod was the most reliable pod, but I really think it was the Manual pod for reasons that I will discuss listed below. In any case, none of the LinkedIn pods truly made a big difference for me or helped grow my existence on the platform substantially.

Technique Likes Comments Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these outcomes.

Manual pods

This appeared like the most organic, the majority of consistent approach. Since I was leveraging individuals I already knew, the comments were authentic, appropriate, and genuine.

Not to mention, these people are in fact in my industry– suggesting if my posts show up in their feeds to their connections, it might help me network even more.

Nothing about this method came off as spammy, though I do not understand how practical it is to ask my buddies to do this each week.

Over the course of one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this method generated the most remarks, responses were unclear and less pertinent than those found in my manual pods. Plus, most of these people worked outside of my industry. So, there most likely isn’t much benefit to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This approach definitely generated the most likes and comments. But, I didn’t see any appropriate profile check outs, direct messages, or connection demands come through. Likewise, while there were a great deal of brand-new comments, they were all basically the same:

  • “Really cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users really read my post (that makes sense, considering their profiles are being automated).

I can just picture that other users might see this and believe the same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this technique.

What do the results imply?

Here are the main takeaways from my experiment.

Genuine pods have benefit

There is definitely some engagement to be gained from using LinkedIn pods. Pods that are made up of appropriate, authentic connections within your market can certainly help to magnify your material and get you more views, likes, and remarks.

Spammy pods won’t get you far

But, if you’re trying to game the system by signing up with pods that have plenty of phony accounts or that are unrelated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They do not imply much if they’re coming from accounts that will never ever work with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that came with having so many inapplicable strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anyone took a more detailed look it would be pretty apparent the engagement was spam.

Simply as I wouldn’t recommend businesses buy their Buy Instagram Verification fans, I would not recommend they use engagement pods. Possibly, sometimes, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, chances are your audience will see. And the last thing you want is to lose their trust.

Focus on close, relevant connections

If you still want to sign up with a LinkedIn pod after reading this, the best way to use them is to join ones that relate to your market which are comprised of connections that you can authentically engage with. This way, you’re getting targeted engagement that can lead to important relationships (and, ideally, real customers).

Here are a couple of pointers for finding the best LinkedIn pods:

  • Take a look at groups associated to your market or niche. A number of these will have pods related to them.
  • Ask relied on connections if they know of any good pods to sign up with.
  • Produce your own pod with a group of like-minded individuals.
  • Avoid excessively spammy pods that are only focused on promoting material and not engaging in real discussions.
  • Most of all, concentrate on good, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and enhancing LinkedIn content– together with all your other social channels– easy, so you can invest more time developing quality content, tracking your performance, and finding out about your audience. Attempt it totally free today.

Start