7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably useful tool for keyword research, especially when using innovative search options that are essentially hidden in plain sight.

Check out the various Google Trends menus and alternatives and find relatively unlimited ways to gain more keyword search volume insights.

Find out new methods to unlock the power of among Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in real numbers.

It shows the numbers of inquiries made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

But those numbers are only approximates that are extrapolated from a mix of internet traffic information service providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream information typically comes from anonymized traffic information obtained from users of specific pop-up blockers, internet browser plugins, and some complimentary anti-virus software.

The SEO tools then use a calculation that corresponds to their best guess of how that information correlates with Google keyword search and traffic volume.

So, although paid SEO tools supply price quotes of keyword traffic, the information presented by Google Trends is based upon real search questions and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can assist call in accurate division of the keyword data that helps to comprehend what geographic areas are best for promotional efforts and likewise discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of no to 100.

You can’t really understand if the trend is reporting numerous keyword searches or thousands due to the fact that the graph is on a relative scale of no to one hundred.

However, the relative numbers can have more implying when they are compared to keywords for which there are known traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently known, for instance, from a pay per click project.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to find a keyword to use for comparison.

A comparison keyword doesn’t need to be related. It can be in a totally various vertical and could even be the name of a trending star.

The crucial thing is the general keyword volume data.

Google releases a Google Trends Daily Trends web page that reveals trending search inquiries.

What works about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to drop weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google offers search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to drop weight]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I included the 2 keyword phrases for which we have a close search volume count to compare all 3, but for a 24-hour time period.

I utilize a 24-hour time period due to the fact that the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is best in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the phrase [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Due to the fact that we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the exact same day, we can state with reasonable accuracy that the keyword expression, [how to drop weight] has roughly a day-to-day search volume of around 30,000 on an average day, give or take a couple of thousand.

The real numbers might be greater because Google Trends reveals the highs and lows at specific points of the day. The overall for the day is likely greater.

The above hack isn’t 100% accurate. But it suffices to offer a strong ballpark idea and can be utilized to compare with and validate theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Patterns

There are two general ways to take a look at the keyword data: stretched throughout over longer time periods and shorter time periods.

Long Period Trends

You can set Google Trends to reveal you the traffic trends stretching back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a trend is regularly going up, this suggests you need to focus energy on producing content for this trend.
  • Down Long-Term Trends: If the trend line is progressively moving down, then it may be a signal that audience content usage is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all 3 variations.

The downward trend encompasses associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons that search patterns go down. It can be that people lost interest, that the interest went elsewhere or that the pattern is outdated.

The digital video camera product classification is a good example of a down spiral caused by an item being replaced by something else.

  • The digital cam caused the recession in searches for standard analog cams.
  • The iPhone began the down spiral of the digital camera.

Understanding which method the wind is blowing might assist a content online marketer or publisher comprehend when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Newbie’s Guide

3. Associated Subjects And Inquiries

Google Trends has 2 excellent functions, one called Related Topics and the other Related Queries.


Topics are search inquiries that share a principle.

Identifying associated subjects that are trending upwards works for discovering how an audience or consumer demand is shifting.

This information can, in turn, provide ideas for material generation or brand-new product choices.

According to Google:

“Related Topics

Users searching for your term also looked for these topics.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a value of 100 is the most typically searched subject and a worth of 50 is a subject browsed half as often as the most popular term, and so on.

Rising– Associated topics with the greatest increase in search frequency considering that the last period.

Results marked “Breakout” had a tremendous boost, most likely because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Subjects.

Top queries are typically the most popular searches. Rising Questions are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Increasing Inquiries are great for remaining ahead of the competitors.

4. Short-Term Patterns Can Bring Huge Traffic

Seeing keyword patterns in the short view, such as the 90-day and even 30-day view, can reveal valuable insights for capitalizing on rapidly altering search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is connected to trending subjects related to searches.

Google News is of the minute in regards to existing occasions.

Websites that target either of those traffic channels benefit from knowing what the short-term patterns are.

A benefit of viewing short-term patterns (1 month and 90 patterns) is that specific days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in planning when to release particular type of subjects, so the material is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the performance for narrowing down keyword search question inventory according to classification subjects.

This provides more accurate keyword data.

The Classifications tab is important since it fine-tunes your keyword research to the right context.

If your keyword context is [cars], then it makes sense to appropriately fine-tune Google Trends to reveal simply the information for the context of automobile.

By narrowing the Google Trends data by category, you will be able to discover more accurate details associated to the topics you are looking into for content within the appropriate context.

6. Determine Keyword Data By Geography

Google Trends keyword details by geographical location can be utilized for identifying what areas are the very best to outreach to for website promotion or for customizing the material to specific regions.

For example, if particular sort of items are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized content to those locations.

In reality, it may be useful to focus link-building advertising activities in those areas initially since the interest is greater in those parts of the nation.

Keyword popularity information by region is valuable for link structure, material production, content promotion, and pay-per-click.

Localizing material (and the promotion of that material) can make it more appropriate to individuals who have an interest in that content (or item).

Google ranks pages according to who it’s most appropriate, so including geographical subtlety into your content can help it rank for the many individuals.

7. Target Search Intents With Browse Types

Google Trends gives you the capability to more fine-tune the keyword information by segmenting it by the kind of search the information originates from, the Browse Type.

Refining your Google Trends research study by the kind of search enables you to get rid of the “sound” that may be making your keyword research fuzzy and assist it end up being more precise and significant.

Google Trends information can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to identify search trends for material with the word “how” due to the fact that a lot of people search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the patterns data is useful because it shows what users are searching for.

A Google Trends search for how, what, where, when, why, and who reveals that search inquiries beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve instructional material that utilizes words like” how to,”refining your research study with the Buy YouTube Subscribers search type may provide helpful insights.

For example, I have actually found that Buy YouTube Subscribers Browse programs more appropriate “related subjects” and “associated inquiries” data than looking into with “web search” picked.

Here’s another example of how using various sort of search types helps improve Google Trends information.

I did the same how, what, where, when, why, and who searches however this time using the News Browse improvement.

Screenshot from Google Trends, September 2022 The search trends in Google News are extremely different than the search patterns on Buy YouTube Subscribers. That’s because people want to know the”what “and”how”types of details in Google News. When creating content associated to news, recognizing the right angle to report

a news product is essential. Understanding that the words”what”or” who”are most relevant to a subject can be useful for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the past 90 days. When the same keywords are

browsed utilizing the 5-year perspective, it becomes clear that the “who”

type keywords tend to surge according to present events. As an example of how existing occasions influence patterns, the most significant spike in searches with the word”who”

took place in the days after the 2020 presidential election. Every Search Type inquiry refinement reveals a various aid to improve the outcomes so that they reveal more precise details. So

, give the Search Type selections a try since the information that is provided may be more precise and helpful

than the more basic and possibly loud”web search “version. Open The Hidden Power Of Google Trends Free tools are typically thought about to be less beneficial than paid tools. That’s not always the case

with Google Trends. This post lists seven methods

to find helpful search-related patterns and patterns that are definitely accurate, more than some search-related data from paid tools.

What’s specifically notable is that this short article only begins to scratch the surface area of all the info that’s readily available. Check out Google Trends and discover additional methods to mix various search patterns to obtain a lot more helpful information. More Resources: Included Image: Studio Romantic/Best SMM Panel